"The Amazing Race" Season 28: A "social" experiment

"The Amazing Race" kicks off its 28th season Friday evening with a "social" experiment.

"The Amazing Race" kicks off its 28th season Friday evening with a "social" experiment.  This season, 11 teams of social media influencers are embarking on a trek around the world, hoping to win a million dollars.

Each team includes at least one social media star -- YouTubers, podcasters, Instagram and Vine stars--who already have thousands, if not millions, of followers.

"The Amazing Race" host Phil Keoghan talked to 10 News This Morning anchor Allison Kropff about the special struggles the racers will face.

"The Amazing Race" airs Fridays at 8:00pm on 10 News.