The 10 Best Instagram Beauty Brands You've Never Heard of but Have to Try

Number of followers: 143,000

Loved by: Nikkie Tutorials, the gal behind our favorite Instagram account, @powerofmakeup.

Cult-favorite product: The Nubian Eyeshadow Palette, $35

Why you'll love it: The shadows are buttery soft, and if you're into warm-toned shades for fall, this is the perfect treat. It sells out—fast—so it's one you have to keep tabs on if you want to nab.