I Made Customized Shampoo with Function of Beauty and I Loved It

Then, you select your five hair #goals from preset options. Mine were: curl definition, volumize, shine, soothe scalp, and antifrizz. What I was really into: When you click on each goal, info pops up to tell you what, exactly, something like curl definition entails, as well as which active ingredients help you achieve it.

The next page is, in my opinion, the most fun—because at this point, you can customize the color(s) of your shampoo and conditioner, name the formula (which will show up on the bottle), and choose a scent. It's the sort of thing that control freaks like me dream of, and I was here—there?—for it. My biggest gripe was that there were four scents, from grapefruit hibiscus to cucumber mint, and I wanted to sniff all of them. After much internal debate, I opted for essential oils (a blend with eucalyptus, tea tree, and lavender oils, among others).