Cuup Review: 5 ”Glamour’ Editors Try a Virtual Bra Fitting

UPDATE—May 24, 2022: Great news! Through May 30, Cuup is having a rare swim sale, with markdowns on popular top and bottom styles like the Scoop Swim Top and Highwaist Swim Bottom in gorgeous limited-edition hues—think deep berry, tangerine, and cobalt blue. 

The sale is a tiered one, meaning shoppers can take $50 off purchases over $200, or $75 off purchases greater than $300.  With beach days right around the corner, there’s no better time to spruce up your swim collection with some new pieces. Sizes are already flying off the virtual shelves, so move quickly if you want to cop a little Cuup. 

Shopped ’til you dropped, but still want more? You’re in luck: Score all the best Memorial Day sales  of 2022 across the biggest retailers across fashion, beauty, mattresses, and home and tech. 

Cuup The Scoop Swim Top

Cuup The Brief Swim Bottom

Cuup The Balconette Swim Top

Cuup The Bikini Swim Bottom

Cuup The Plunge Swim Top

Cuup The Highwaist Swim Bottom

ORIGINAL STORY—October 7, 2020: Anything can happen over Zoom these days—bra fittings included. It seems counterintuitive to the process, but that’s exactly what we set to find out with our Cuup review. Let’s face it: In-person bra fittings are le worst. You often get poked and prodded in a cramped dressing room with poor lighting and hardly any privacy, and it all happens so fast. Could an online fitting actually work? 

Which brings us back to Cuup, a lingerie brand known for its virtual fitting process, high-performance fabrics, and minimal but supportive silhouettes. The visual appeal is real and, like many of the lingerie startups millennials love to shop, Cuup bills itself as a company on a mission to “redefine the way women look and feel in their underwear.” 

It does that, in part, by prioritizing fit and quality, but also by listening to customers and their needs. For potential shoppers, Cuup offers free 20-minute virtual fitting with a bra expert. These consultants have been trained to use Zoom to hold bra fittings since the brand launched in 2018, making Cuup one of the O.G.s in this space since way before the pandemic. The way it works: An expert first asks you about what size you’ve been wearing, what your preferred bra styles are, and whether or not you’ve had a bra fitting before. After a little heart-to-heart—which feels intimate and personal (but not uncomfortable)—your expert walks you through the steps of measuring your own bust and band. Based on these numbers, you get two bra-size recommendations, which can then help inform what kind of bra you purchase.