Bubble Hair Is The Bouncy Hair Trend to Copy This Spring 2023

Bigger really is better, if the latest hair trend is anything to go by. “Bubble hair” is trending on TikTok and it's all about va-va-voom volume all over, rather than just at the root; it’s swishy, thick, and unapologetically full-on.

It seems we’re all looking to give our hair some much needed gravity, with beauty retailer Space NK seeing searches for “volume” rise 30% year-over-year, and views for #hairvolume reaching 223 million on TikTok.

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“When it comes to bubble hair, it’s all about adding width and height, creating the illusion of fullness and thicker locks,” hairstylist Syd Hayes tells Glamour. “Bubble hair is swishy, full, and thick and is rooted in the ’60s and ’70s, as well as the ’90s with the rise of supermodel hair.”

Hairstylist Sam McKnight agrees, noting that a great voluminous and full blow-dry never goes out of fashion. “There’s nothing more confidence-boosting than a big, bold and voluminous do,” he says. “It’s elevating in more ways than one; the ultimate mood booster. Voluminous hair does feel timeless. It exudes hair health, it feels good, it can make us feel powerful and full of confidence.”