American Golf Discount? | Golf Monthly

I am not a big fan of AG, but this isn't necessarily about just them. Why do a lot of people want to use them, DG and others and not their club pro or pro shop at the local range?

This all makes for an interesting read - always seems very negative towards AG. I'm a store manager with American Golf and have been for the past 4 years. The picture painted on here doesn't really replicate what happens in store...well, my store anyway.
I have 3 PGA Qualified staff members who offer an exceptional level of custom fitting in store..far better than my surrounding PGA competitors. We have an unrivalled level of stock in our store which means that if you want something, there is a good chance that we'll have it.
The level of customer service in my store is of an extremely high standard and something that is reviewed on a daily basis. When you ask "Why do a lot of people want to use them" I often ask myself why not.
I've been a PGA Professional since 1994 and on joining AG I admit I wondered if I was selling my soul to the devil - but they have been a brilliant company to work with, offering amazing training and support. Our current CEO has implemented that our companies existence is to improve peoples games and I can see the company really going all out to do that with everyone who comes through the door. I daily see customers leaving my store with not only incredible value, but with hope in the products that we have helped them pick. Under no circumstances do we ever do the following:
"Oh sir - you're a standard fit, just so happens I have them in stock"
"TaylorMade are fantastic, but you need to get yourself one of the Nicklaus or John Letters drivers."
It's all a myth - I can assure you. Our goal is to help our customers and, in my store, this happens day in day out.

So in response now to the customer who started this thread - go to your local AG store and have a friendly conversation with them about what you are looking to buy and, if you want, tell them you're after a deal or have seen them cheaper online. The salesman will welcome this - after all we'd rather you bought from us than from someone else. We of course price match and there is no problem there. The products must be like for like and you can't trade in when having a price match. Don't go in there with the attitude that we're there to rob you of your money or sell you something you don't need - I can assure that the sales associate is there hoping that he can help you and will do his best to provide you with the right product at the right price. It won't cost you anything to give him a chance.

Best of luck!