13 Best Cruelty-Free Makeup Brands of 2021
The drugstore mainstay is yet another brand you're undoubtedly familiar with, but what you might have missed is that CoverGirl became entirely cruelty-free in 2018. The announcement marked the first time a makeup brand of its size earned the gold standard of cruelty-free certifications: a seal of approval from Leaping Bunny. “No other certification program has the rigor that seeks to completely eliminate animal testing from a brand’s supply chain,” Ukonwa Ojo, the former chief marketing officer of Coty Consumer Beauty (CoverGirl's parent company), told Glamour at the time. “To earn the Leaping Bunny certification for CoverGirl, we verified our internal standards and established protocols for our suppliers, underwent a rigorous audit of our supply chain and ingredients, and agreed to regular independent audits of the CoverGirl supply chain.”
On top of every single ingredient in CoverGirl formulas being verified as animal-friendly, they're also available wherever the brand is sold worldwide. And while the question of China often poses a challenge for cruelty-free brands, as the law there mandates that cosmetics must be tested on animals, it wasn't an issue for CoverGirl—the brand wasn't (and still isn't) sold there. (Note: Its parent company does sell other brands in countries that require animal testing. You can read more about the company's position here.)
CoverGirl Clean Fresh Skin Milk Foundation
CoverGirl Lash Blast Clean Volume Mascara
5. Herbivore
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Hello, chicest natural skin-care line ever. Husband-and-wife team Julia Wills and Alexander Kummerow started Herbivore Botanicals in their Seattle kitchen in 2011 to make skin care a little more luxurious and a lot cleaner. The brand uses no synthetic ingredients, parabens, fillers, mineral oils, and (of course) animal testing. Instead, products like its Glamour Beauty Award–winning Lapis Facial Oil and Bakuchiol Retinol-Alternative Serum are made with natural, plant-based ingredients. It doesn't hurt that the packaging is stunning either.
Herbivore Lapis Blue Tansy Face Oil
Herbivore Bakuchiol Retinol Alternative Smoothing Serum
6. Too Faced
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